Should you collect customers Zip Codes?

A: The safe answer is no. Currently there no clear legal answer on whether you are allowed to ask customers their zip code. The typical situation is this – A customer checks out at your local retail store and in completing the sale the cashier asks the customer for their zip code. There are at least two pending lawsuits where customers have filed suit against the retailers who requested zip codes. Not only are the customers claiming that the practice … Continued